Winning the Fight Against Clickbait Ad Scams

In order to maintain a positive user experience and optimize revenue, publishers need actionable insights — they need to know how clickbait operates, how to flag it, and how to prevent it from getting on their site in the first place. Seventy-six percent of publishers reported that the user experience on their sites had been impacted by ad quality challenges, and sixty-six percent reported that it negatively impacted their revenue.