“The basic game loop here is fun. But the issue is the ads. I’m not bashing app developers, but this is borderline abusive.”
Mobile has an advertising problem and its time it be addressed. Its time to find harmony between monetizing users and providing top-notch user experience.
Changes In Mobile App Space
Desktop is no more; well sort of. Users are connecting and consuming more and more content on their mobile — and app publishers have quickly picked up on that. The primary question has long been, how do publishers best engage users on their most personal device?
Firstly, the app environment is optimal. Mobile ads are an excellent monetization option as they often allow apps to be free while securing an immediate cash flow.
Which Types of Ads are Best?
First off, Rewarded Video Ads offer some of the highest eCPMs out of all video ad formats.
Imagine this: A video ad flashes across a user’s screen and instead of whining, they’re actually excited to watch.
For one thing, full-screen interstitial videos allow users to choose to watch in exchange for an incentive whether it be an extra life, free tokens, an ad-free session, or a discount code.
Let’s just say, finding the harmony between user experience and monetization is key. Its time to enhance your mobile app user experience!
User Experience Is Everything
Running on programmatic advertising opens the door for not only bad ads but malicious ads as well. Bad ads ultimately affect user experience, engagement, and retention. With low-quality, sexually explicit, and offensive ads often leading users to quit a game immediately. Moreover, bad ads cause user churn. And as a company, if you churn, you burn.
A Slippery Slope
Users may not only uninstall the app but may leave a low score in the app store. Poor user experience breeds frustrated users. And frustration breeds anger; when users are fed up, they dash to the app store and leave scathing reviews!
Who knows, they may even switch to a competitor’s app. Meanwhile, sometimes publishers and developers are entirely blindsided – only coming to realize after the damage has been done.
“As users experience bad ads, they end up downgrading apps in the apps store. Bad reviews in the app store lead to lower scores. Low scoring is a new pain.”
–Yuval Shiboli GeoEdge’s Regional Director Europe & Sales Enablement Manager
Taking Action
Google has recently delisted around 600 apps from the google play store.
Googles Senior Product Manager detailed the characteristics of apps which were delisted,
“Ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions. While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not actually active in their app.”
As an app publisher or developer, monitoring ads for quality, placement, and content is a recipe for success! Unfortunately, the mobile ecosystem is full of bad actors looking to take advantage of publishers, advertisers, and users. Publishers have an obligation to weed out malevolent intent. Integrating an ad quality SDK is an essential step in minimizing malvertising within the app.
Where to Turn?
GeoEdge presents developers with a mobile Software Development Kit that can be integrated directly into the app.
By offering a Mediation SDK integrated with Real-Time Blocking, GeoEdge is taming mobile malicious and offensive ads and content.
By replacing the offending ads and content with safe ones, the revenue stream for app developers and a secure experience for users.
Provided via a web-based console, full reports on all activity the technology observes in the app environment.
Your Partner in Success
GeoEdge enabled clients to find a 95-98% reduction in complaints through the elimination of offensive and malicious ads and gain full transparency and visibility of their entire ad inventory beyond the blocked malicious ads enabling better management of each partner’s brand safety needs. This SDK solution is the logical next step in GeoEdge’s long-standing mission to preserve user experience and to allow publishers to combat bad ads proactively.
Ready to enhance your mobile app user experience?
