Achieving Flawless Protection For High-Impact Ads At YOC
Overview
Founded in 2001 and headquartered in Berlin, YOC is a technology company that develops software for the digital advertising market. By combining its programmatic trading platform VIS.X® and high-impact advertising formats YOC ensures a better advertising experience in which publishers, advertisers, and users all benefit.
YOC’s rich media ad content is innovative, attention-grabbing, non-intrusive and available across all programmatic and direct trading channels. Moreover, it enables users to interact with an advertiser’s brand message without interfering with the user’s journey. YOC’s high-impact ad formats lead to a higher brand recognition of 36% and 6 out of 10 customers consider them more attractive than standard banners. YOC turned to GeoEdge to ensure total security over their ads so no malicious, deceptive or unwanted content flow through their pipelines.
Head of Platform at YOC
Problem
YOC’s clients rely on their impeccable ad quality and users have come to expect flawless execution with every ad. However, as malvertisers continue to evolve and become more sophisticated, it is harder to stay ahead of them.
As one of the key competences of YOC high-impact ad products is to integrate into user flows non-intrusively, it is crucial to protect the experience from these harms and ensure a high-quality environment. “If our processes were interrupted by malvertising, we wouldn’t be able to achieve the KPIs we promise our publishers and buyers” Mavrychev explains.
Being an SSP, YOC works with direct demand, programmatic demand, and open market traffic directly from DSP side. Even though DSPs also scan their creatives for quality, it is important to YOC to ensure high-quality by their own standards as well as prevent specified unwanted content to serve their supply partners needs in the best manner.
YOC required a reliable solution that could detect malware and unwanted content in real-time and ensure a high-quality environment for all stakeholders.
The Solution
YOC turned to GeoEdge to achieve total security over their ads so no malicious, deceptive or unwanted content flow through their pipelines.
According to YOC, GeoEdge has been easy to integrate and provides excellent service. YOC’s partners are reassured to hear that we protect their ad inventory to ensure a high-quality environment and provides them with highly granular data and analytics.
“GeoEdge really helps us make sure no ads of questionable quality are being served. What’s important to us is not just that the publishers are satisfied. It’s also that our teams can stay focused on the business. We can further develop our product, sell campaigns and establish new partnerships, while the ad quality checks are executed in the background.” – Ilya Mavrychev, YOC
Stress over bad ad quality never takes a holiday. Unless you have a reliable partner on your side, that is.
Head of Platform at YOC
The Outcome
Stress over bad ad quality never takes a holiday. Unless you have a reliable partner on your side, that is. When YOC decided to launch their own ad technology platform VIS.X, it was crucial to have a reliable solution in place to ensure that the demand is matching their high-quality positioning. In the past year YOC had 0% publisher churn rate due to ad quality.Choosing GeoEdge as a partner from the start enabled YOC to allocate their in-house technical resources in the best possible way without worrying about malvertising.
